VVIQ
Vividness of Visual Imagery Questionnaire (VVIQ)
The VVIQ is a self-report questionnaire on the vividness of visual mental imagery. It estimates how well a person can form internal images that are clear, detailed, and close to real perception when calling up various familiar scenes. The tool is used in cognitive psychology, neuropsychology, and mental imagery research, particularly to explore individual differences ranging from very poor to very vivid imagery. In clinical practice, it can complement the exploration of representational functioning, memory strategies, the use of imagery in psychotherapy, and complaints related to the absence or excess of mental visualization. Its main advantage is that it provides a simple, quick, and easy-to-administer subjective measure.
- Number of questions
- 16 questions
- Estimated duration
- 7 minutes
- Language
- English
- Original name
- Vividness of Visual Imagery Questionnaire
- Target audience
- Adolescents and adults
- Authors
- David F. Marks (1973)
- Category
- General
Scoring & interpretation
Each item is rated on a 5-point scale according to the clarity of the mental image formed. In the original version, 1 corresponds to a perfectly clear image and 5 to no image at all, with mere knowledge of the object being thought of. The 16 items are usually rated a first time with eyes open and then a second time with eyes closed. Scores can be summed by condition or across the entire administration. With the original scoring, a lower total score indicates more vivid visual imagery. Some adaptations reverse the scale, so the direction of the scores must be checked before interpretation. Interpretation relies mainly on relative comparison between individuals, between conditions, or over time, rather than on universal diagnostic cutoffs.
Available alternatives
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